Real Quality, Real Jorakay
CLIENT: Crocodile Myanmar
PRODUCTS: Tile Adhesives
AREA: Online / Offline
The Challenge
As the top tile adhesive brand in Thailand and Myanmar, Crocodile Myanmar faces a significant challenge: counterfeits. To tackle this head-on and reinforce brand authenticity, we launched a bold campaign with the tagline “Real Quality, Real Jorakay.” The campaign’s mission was to remind everyone what makes Crocodile the true original.
Key Visual Concept
Our team designed a striking key visual featuring a concrete crocodile, symbolizing the brand’s unmatched strength and durability. This impactful imagery became the centerpiece of the campaign, seamlessly extending across various platforms to maximize its reach and effectiveness.
Social Media
On social media, we engaged audiences with bold and captivating visuals that amplified the campaign’s core message. Through eye-catching posts and videos, we reinforced Crocodile’s authenticity while driving conversations and brand recall among a wide audience.
Merchandising Gifts
The campaign extended beyond visuals to include branded merchandise such as T-shirts, notebooks, hand fans, and flyers.
These items served as everyday reminders of Crocodile’s reliability, creating lasting connections with customers.
OUT- OF- HOME
To ensure maximum visibility, we brought the campaign to life through OOH advertising, including banners, posters, and Yangon bus stickers. These high-impact displays, located across 2,000 retailers and key city spots, reinforced the message of Crocodile’s authenticity and strength, reaching a broad audience and keeping the brand top of mind.
