Bold Branding for Bold Souls

a t-shirt isn’t just a t-shirt — it’s a lifestyle and an attitude. The branding needed to reflect this. We designed a logo that captures Thunderstruck’s bold identity and extended that vibe across every element.

From packaging and tags to ads and in-store displays, each design stays true to the brand’s values of quality and authenticity. Inspired by sports, tattoos, and rock ‘n’ roll, every detail hits with the same electrifying energy.

The result? T-shirts that aren’t just worn — they’re lived by those who dare to be bold.